Adyen, a global payment company, enables businesses to accept e-commerce, mobile, and point-of-sale payments. Renowned for its seamless technology and ability to handle various payments, Adyen is a force to reckon with in the payment industry. In this comprehensive review, we delve into Adyen’s services, pricing, and compare it to other payment providers.
Headline numbers
- Over 4,500 businesses worldwide use Adyen
- Available in over 150 currencies
- Operating in more than 200 countries
- Processes over 250 local payment methods
- €303.6 billion processed in volume in 2020
Key information
| Founded | 2006, Amsterdam, Netherlands |
|---|---|
| Website URL | www.adyen.com |
| Phone number | +31 20 240 8888 |
| FSCS protected? | No |
| FCA regulated? | Yes |
Pros and cons of Adyen
Pros
- Wide range of payment options
- Global reach with multiple currency support
- Excellent reporting and analytics tools
- Scalable solutions for businesses of all sizes
- Single platform for all payment types
Cons
- Complex pricing structure
- May not be cost-effective for small businesses
- The technical set-up can be challenging for non-tech savvy businesses
- Limited customer support options
Adyen products and services
Payment Gateway
Adyen’s payment gateway accepts over 250 payment methods globally. It provides real-time data insights and streamlines online transactions. Pricing varies based on the payment method and volume, but the base fee for credit card transactions starts at €0.10.
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Point of Sale (POS) System
Adyen’s POS system integrates with existing business infrastructure to accept payments in-store. It works with multiple hardware and offers unified commerce across channels. Pricing starts at €0.10 per transaction, plus payment method costs.
Risk Management
Adyen’s in-built risk management tool, RevenueProtect, guards against fraud using smart data analysis. It is part of their standard package without any extra fees.
MarketPay
Adyen’s MarketPay service is designed for marketplace platforms. It offers payment processing and manages the flow of funds between the platform, sellers, and buyers. MarketPay also includes identity verification and protects against fraudulent transactions. The cost of this service is negotiable based on the size and needs of your business.
Unified Commerce
This product provides a seamless shopping experience across all channels. It allows businesses to track customers and their purchases in-store and online, offering valuable insights into consumer behaviour. The cost is dependent on the level of integration and services required.
Revenue Accelerate
This service optimises payment approval by analysing and routing transactions through the best performing networks. It’s designed to increase successful transactions, reducing the likelihood of declined payments. The cost of Revenue Accelerate is built into Adyen’s standard pricing.
Issuing
Adyen’s Issuing product allows businesses to create their own cards for customers, employees, or for specific business operations. It provides a new level of control over business funds and how they’re used. Pricing is based on the specific needs and size of your business.
Terminal API
This product allows businesses to integrate Adyen’s payment processing into their existing POS software, providing seamless transactions in a physical retail environment. Pricing is based on the number of transactions and the complexity of the setup.
Adyen for Platforms
This service provides a complete payments solution for platforms and marketplaces, handling customer onboarding, global payments, and payouts. This is particularly useful for platforms that need to manage payments for multiple third-party sellers. Pricing varies based on the services needed and the size of the platform.
Adyen reviews
| Source | Rating |
|---|---|
| TrustPilot | 4.2/5 |
| Google Reviews | 4.1/5 |
| Reviews.io | 4.3/5 |
| Average | 4.2/5 |
Alternatives to Adyen
- Stripe: Provides similar services with a more transparent pricing structure.
- PayPal: Offers a comprehensive range of services, including credit products.
- Square: Better suited to small businesses with straightforward pricing.
Additional considerations
While Adyen offers a variety of services, the pricing structure and setup can be complex, particularly for smaller businesses or those without a technical background. Businesses should consider the size of their operation and the potential volume of transactions when considering Adyen.
Adyen company history
Founded in 2006, Adyen was established with the vision of reinventing the payments industry. The company has steadily grown, supporting the world’s leading brands, including Microsoft, Uber, and Spotify. Adyen was listed on the Amsterdam Euronext stock exchange in 2018.
FAQ
Although Adyen supports businesses of all sizes, the pricing model may not be as cost-effective for smaller businesses.
Yes, but customer support options can be limited. They offer an extensive online help centre and email support.
Adyen is a licensed bank in the European Union, adhering to strict security standards. It offers risk management tools to combat fraud.
Adyen supports over 250 payment methods, including major credit cards, digital wallets, and local payment methods.
Yes, Adyen enables businesses to accept mobile payments through digital wallets like Apple Pay and Google Pay.
While Adyen provides a POS system, it does not manufacture its own hardware. However, it integrates with a range of hardware solutions.
Adyen’s pricing varies depending on the payment method and transaction volume. The base fee for credit card transactions starts at €0.10.
Yes, Adyen processes refunds and includes this in its reporting.
Adyen generally doesn’t require long-term contracts, giving businesses the flexibility to switch providers if needed.
Adyen’s built-in risk management tool, RevenueProtect, uses smart data analysis to guard against fraudulent activities.
Yes, Adyen operates globally and can handle transactions in over 150 currencies.
Yes, Adyen offers integrations with popular e-commerce platforms like Shopify, Magento, and WooCommerce.